What: A Mormon eyeglasses business, justeyewear.com, thinks up increasingly clever ways to tie in popular media with its merchandise. The latest example: Avatar and 3d glasses.
Quote: "All I know is that even if I look like a geek in my plastic 3d glasses—and honestly, who doesn’t?—I am going to watch Avatar."
Reaction: I know what you're thinking. Is this really a legitimate Mormon issue, or is this just a plug for someone's online business? Go here for the answer.