What: K. Thomas Murphy publicizes his novel End of Grace on the book's website and on pressbooth.org. The novel "explores the [LDS] church’s habit of converting millions of deceased souls into Mormonism, and turns the tables when someone starts baptizing Mormons into an alternative church."
Quote from pressbooth.org: "It comes complete with well developed and likable characters, believable dialog, and a plot that is original, yet reminiscent of some of the great commercial fiction thrillers."
Quote from endofgrace.com: "Home of the bestselling book End of Grace."
Reaction: Best-selling book, Murphy? One that's not even available in stores yet? Really?